Ideas Factory Association

If we have to put our mission into generalized terms, they should be interconnectedness and community-building. We create the suitable conditions and occasions through our projects (such as Baba Residence, EMPATHEAST and Social Innovation Challenge) for different people with diverse know-how to meet and start implementing their changemaking skills and look for solutions together in their immediate environment. We seek to engage and connect the most significant cultural and economical agents in order to reach positive social and cultural changes. To connect artists and anthropologists, bussineses and folklore traditions, local authority and people from the villages etc. Since we're devo... read more If we have to put our mission into generalized terms, they should be interconnectedness and community-building. We create the suitable conditions and occasions through our projects (such as Baba Residence, EMPATHEAST and Social Innovation Challenge) for different people with diverse know-how to meet and start implementing their changemaking skills and look for solutions together in their immediate environment. We seek to engage and connect the most significant cultural and economical agents in order to reach positive social and cultural changes. To connect artists and anthropologists, bussineses and folklore traditions, local authority and people from the villages etc. Since we're devoted to highlighting the local cultural and entrepreneurial potential and resources of different Bulgarian regions/ cities/ villages, our main tendency is to work more and more on-field. In order to be fully able to extract and connect different sectors and cultural actors in a fruitful way, we need to know the problems / challenges from within and with the people who are affected by them and can trigger any possible future change. So to say, one of the main routes of our mission is to nourish slow-movement conscious change within the communities we're part of through both observation and participation. And sometimes this can be achieved through very simple initiatives such as organizing a sedyanka (a traditional Bulgarian work gathering in the villages; working-bee) with young people in the villages or just giving the old ladies a reason and stimulus from a village to start using their looms again and share their knowledge with a young designer.