By Children Are Us Foundation | Cheer
The 2025 Love Landing campaign launched with the theme "Made in Smile" — and this year, illustrator KURT created exclusive artwork for the campaign, bringing its spirit to life on EasyCards distributed as donor mementos.
Ambassador Lulu Huang Luzi-Yin returned as public advocate. At the launch, she shared visiting a remote agricultural school where children raised by grandparents often had nothing to eat after school.
"The members always say: These are for children — we have to do our best. That single sentence is the entire spirit of this campaign."
Hi-Life convenience stores ran a spare-change donation drive. Landis Hospitality Group donated restaurant vouchers for the fifth consecutive year. EasyCard Corporation provided 1,000 commemorative cards. Every partner amplifies the reach of every box our members make.
Project reports on GlobalGiving are posted directly to globalgiving.org by Project Leaders as they are completed, generally every 3-4 months. To protect the integrity of these documents, GlobalGiving does not alter them; therefore you may find some language or formatting issues.
If you donate to this project or have donated to this project, you can receive an email when this project posts a report. You can also subscribe for reports without donating.
Support this important cause by creating a personalized fundraising page.
Start a Fundraiser
