By Melissa Topacio Long | Program Manager
On February 12-13, HAF Director of Development, Aicha Galef, represented HAF at Agora MedSpring brokerage event in Cairo, Egypt. There she presented HAF’s innovate social enterprise, High Atlas Agriculture and Artisanal (HA3). HA3 was chosen as one of 15 idea carriers from throughout the Mediterranean region and was given the opportunity to pitch its sustainable and eco-friendly business model to a group of researchers, experts, and investors, resulting in the creation of new partnerships for the success of this agribusiness startup. With a strong focus on food, water, and energy, this event celebrated creative solutions—such as biomass briquettes—to the challenges that face Mediterranean nations including environmental protection, food security, and water conservation.
Aicha introduced HA3 to potential investors and interested parties from civil society, government, and research institutions. The brokerage event sought to provide a venue to connect all these different sectors for increase collaboration, which was accomplished through a matchmaking session open to the chosen idea carriers and the event attendees. She met with several representatives from civil society and startups working in the agricultural, environmental and energy conservation sectors.
Aicha had the opportunity to speak with young entrepreneurs and innovative thinkers from throughout the Mediterranean region. She was able to forge a strong connection with an NGO creating organic charcoal. HA3 is expected to benefit greatly from new partnerships formed at the Agora MedSpring event. Dynamic partnerships and inter-sectoral cooperation will help overcome some of the most challenging obstacles to environmental conservation and food security. The HA3 social enterprise will confront these challenges throughout rural Morocco by reinvesting profits from the sale of organic walnuts and almonds into human development projects that benefit the community, such as in education, health, and women and youth empowerment.
By Aicha Galef | Program Assistant
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