By Niem Dinh | Fundraising Officer
The youth from mountainous areas has long had limited access to vocational opportunities because of the enormous distance. Acknowledging those obstacles, REACH has built up a network of local partners in Lai Chau Province such as the Department of Education, Youth Union, etc. This is a mountainous province with 20 minority ethnic groups.
In QII 2022, REACH implemented an Online Marketing course in Vocational Training Center Than Uyen District, Lai Chau Province. There were 30 minority ethnic youth aged 15-30 who attended training with the gender structure was 50% female and 50% male.
In 2 months of training from May 2022 to July 2022, students were equipped with practical lessons from trainers who had real experience in Sales and Marketing, especially in Online Marketing. Students had an opportunity to study 60 sessions with 4 training hours for each in the classroom equipped with computers. Students were asked to practice taking photos and livestream to sell their local specialties. They also started to access e-commerce platforms such as Shopee. Throughout the 2-month course, students grasped sufficient practical skills to immediately become a salesman, contribute to selling their hometown’s specialties, and start their own business after graduation.
This class was expected to build the first step of REACH’s localized training plan for the upcoming years to reach out to more prospective students.
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