By Anny Hidayati | Project Staff
As part of efforts to promote community-based enterprises, KOPI Ponorogo organized a product promotion activity at Gadung Melati, a local souvenir center owned by the Ponorogo Regency Government. Gadung Melati is an initiative launched by Sugiri Sancoko, the Regent of Ponorogo.
Although Gadung Melati is a relatively new facility, it attracts a steady flow of visitors. Official guests from both domestic and international institutions are routinely brought to this venue. Selected products sold at Gadung Melati also have the opportunity to be used as official souvenirs for government guests, provided that the products meet requirements related to attractive packaging and complete business licensing.
Products Showcased by KOPI Communities
KOPI groups from five villages participated in this promotional activity, each showcasing products developed in their respective communities:
KOPI Ngendut displayed woven bags handcrafted by returnee migrant workers. These uniquely designed products are well suited for women, both for daily use and formal occasions.
KOPI Karangpatihan promoted a variety of snacks and processed food products. One producer, Darmi, shared that her fried meatball (penthol goreng) product has already reached international markets, including Hong Kong.
KOPI Bringinan presented butterfly pea flower tea and tofu by-product chips.
KOPI Gelanglor showcased fried shallots and cengkuk chips as their flagship products.
KOPI Pondok introduced tempeh chips, rangginan, and fried shallots.
Response from Gadung Melati Management
The arrival of KOPI representatives from the five villages was warmly welcomed by Mas Feri, the manager of Gadung Melati. He explained that Gadung Melati was established as a platform to support and promote local micro, small, and medium enterprises (MSMEs) in Ponorogo. Currently, the center still faces a shortage of product variety and stock, making collaboration with groups such as KOPI highly desirable.
Gadung Melati expressed strong interest in accepting KOPI products, with the main recommendation being improvements in packaging to meet souvenir center standards. This would allow the products to be suitable as official gifts for visiting government guests. Regarding business licensing, the management stated their readiness to assist KOPI groups and encouraged them to reach out if they encountered any administrative challenges.
Business Licensing Support
In addition to product promotion, KOPI also undertook efforts to strengthen business legality through licensing facilitation. Four KOPI groups—KOPI Gelanglor, KOPI Pondok, KOPI Bringinan, and KOPI Karangpatihan—participated in the licensing process.
The focus of this session was obtaining the Business Identification Number (NIB), as NIB and PIRT (Home Industry Food Production Permit) apply specifically to food products. Products from KOPI Ngendut, which are handicrafts, do not require NIB or PIRT. The PIRT licensing process will be conducted at a later stage, as it requires ready-to-sell products.
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