Foster a new mental health culture in schools

by Instituto Ame Sua Mente
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Foster a new mental health culture in schools
Foster a new mental health culture in schools
Foster a new mental health culture in schools
Foster a new mental health culture in schools
Foster a new mental health culture in schools
Foster a new mental health culture in schools
Foster a new mental health culture in schools
Foster a new mental health culture in schools
Foster a new mental health culture in schools
Foster a new mental health culture in schools
Foster a new mental health culture in schools
Foster a new mental health culture in schools
Foster a new mental health culture in schools
Foster a new mental health culture in schools
Foster a new mental health culture in schools
Foster a new mental health culture in schools
Foster a new mental health culture in schools
Foster a new mental health culture in schools
Foster a new mental health culture in schools

Project Report | Jun 20, 2025
Breaking Stigma, Building Awareness Together

By Maira Brandao | Project Leader

Live class for educators from Sao Paulo
Live class for educators from Sao Paulo

In line with our commitment to transparency with you—those who believe in our work and support our cause—I’d like to share some updates. In our last report, we presented the quantitative results of the Ame Sua Mente na Escola (Love Your Mind at School) project. This time, we want to share the impact revealed in the qualitative evaluation of the 2024 cycle.

  •   90% reported an increase in their knowledge of mental health.

  •   84.3% reported a reduction in stigma surrounding mental health disorders.

  •   92.4% feel more equipped to take care of their own mental health.

  •   90% feel better prepared to address and deal with mental health issues among students.

  •   86.7% feel more confident in making appropriate referrals.

The educators’ reflections reveal a genuine and inspiring transformation: the way mental health is viewed in schools is changing. They show how the awareness of the topic has increased, value self-care, are questioning limiting beliefs, and are embracing emotional language with increasing ease. Many have also expressed a desire to share what they’ve learned with their colleagues, broadening the reach of this transformation.

Even without explicitly using the word "stigma," their words say a lot: silences are being broken, judgments are fading, and empathy is finding space. This is a clear sign that we are witnessing a powerful movement of change—both personal and institutional.

We collected hundreds of testimonials, and below are a few that moved us deeply and showed we’re on the right path:

“The process of stigmatization is still very present in schools. The content presented needs to be widely shared with educators, as knowledge can help reduce problems caused by a stereotyped view of mental disorders.”

“This training was essential for my professional growth. Although I had always heard about the importance of mental health, it's hard to find quality materials and training that truly help overcome the barrier of the unknown.

My greatest motivation to join and complete this course was the relevance of the topic [...] Learning more about mental health, mental problems, and mental disorders—understanding the differences and how to manage them—is fundamental.”

Amazing, right? Meanwhile, our first 2025 Love Your Mind at School training cycle is underway in the state of São Paulo, with more than 1,000 educators enrolled and we have just got another important partnership with Centro Paula Sousa that is part of the Secretaria de Desenvolvimento, Inovação e Tecnologia do Estado de São Paulo  (Department of Development, Innovation, and Technology – Paula Sousa Center) to train their educators. The year is halfway through, and there’s still a long way to go on the journey of mental health in schools.

We’re counting on you to walk with us.

Warm regards,

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Organization Information

Instituto Ame Sua Mente

Location: Sao Paulo - Brazil
Website:
Facebook: Facebook Page
X / Twitter: Profile
Project Leader:
Maíra Brandão
Sao Paulo , Sao Paulo Brazil

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