By Quyen Vu | Project Leader
During this reporting period, the women of ENV continued to collaborate closely with members of the public and law enforcement to tackle wildlife crime across the country. In the first three months of 2025, ENV received more than 470 new wildlife crime cases, consisting of more than 1,400 individual violations. With ENV's support, 987 live wild animals have been confiscated or voluntarily transferred during this period, including pangolins, tortoises and freshwater turtles, wild birds, macaques and other illegal wildlife.
Below are a few examples of successes achieved by our team since our last report:
Legislation and Policy Team
To establish stronger deterrents against wildlife crimes, in 2025, our Policy and Legislation Team continued focusing on several key cases, providing legal support to prosecutors and courts to ensure strict penalties for offenders.
Below are two cases of high significance for the future of wildlife protection in Vietnam:
Tackling online wildlife crime
In the first three months of 2025, ENV documented over 1,000 online wildlife violations, with individuals advertising and selling wildlife on platforms like Facebook, YouTube, and TikTok. Facebook remains the primary hub for this illegal activity in Vietnam, accounting for 95% of all online wildlife trade recorded by ENV. In 2024 alone, we recorded the sale of over 206,000 live animals, parts, and products on Facebook.
To confront this, we’ve taken our efforts a step further by actively involving the community through ENV’s Cyber Crime Day: held on the third Wednesday of each month, this initiative brings together volunteers and members of the public across Vietnam to combat wildlife crime on social media, particularly on Facebook.
Starting in March, we began sharing ten links of the most serious violators for our followers to report directly to Facebook. In the first two editions, public participation led to eleven of the most violating accounts or groups advertising a variety of endangered species and their products being deactivated.
Communications and Public Awareness Team
Our Communications Team works tirelessly to raise public awareness through newspapers, radio, TV, public service announcements, and even airport screens. Most recently, we launched a campaign at Hanoi and Ho Chi Minh City airports, broadcasting messages about the harmful impacts of mercy release involving turtles. This effort reached millions of travelers, helping to inform and shift public attitudes toward more responsible behavior.
In our latest effort to combat ivory crimes, in April, we released our 59th Public Service Announcement (PSA), titled “Follow the money”, which aims to help the public understand the connection between the seemingly innocent act of buying ivory jewelry or carvings and the killing of African elephants. The film follows a young woman browsing on her phone, casually scrolling through jewelry options. From the comfort of her sofa, she selects an ivory bracelet, imagining herself wearing it at an upcoming glamorous party. As the young woman clicks “buy now”, she experiences a horrific vision of an elephant’s murder, coming to understand in an instant where the ivory bracelet came from and how her purchase makes her complicit in the murder.
Thank you for making all of these possible and continuing to support our efforts to protect precious wildlife!
Until next time,
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