Project Report
| Nov 20, 2025
Update from our summer tour!
![]()
20 Years on the Road for Animal Rights
For the twentieth consecutive year, Djurens Rätt carried out its Summer tour. We visited festivals, city fairs, and markets with our information tent to engage visitors in conversations about animal rights and veganism. Through campaign activities, we distributed magazines, recipes, and brochures to raise awareness about factory farming and inspire action for animals.
A Nationwide Outreach Effort
Starting in May, our tour vehicles were packed with tents, campaign gear, and materials before heading across Sweden. This years tour coaches Rita, Frida and Elin, along with 83 enthusiastic volunteers, have visited a total of 42 events across 23 cities. By the final stop in September, volunteers had interacted with around 12,000 people, including 7,500 children through F2F campaign activities.
Spotlight on Chickens
This year’s campaign, Sweden’s Most Common Bird, focused on chickens, which is still Sweden’s most exploited land animals. Visitors took part in a quiz about "turbo chickens," learning about their personalities and harsh realities. The quiz, along with a petition urging the government to ban turbo chicken farming, sparked many meaningful conversations.
At Malmöfestivalen, a volunteer painted a mural on our tent wall showing a joyful chicken beside a suffering turbo chicken. The powerful contrast drew attention from visitors passing by throughout the week.
Strong Membership Results
To continue our long-term advocacy, we need a growing base of members. Many visitors chose to join us on the spot, and thanks to improved conversation strategies, we welcomed nearly 100 more monthly donors than last year. Monthly donors make the biggest long-term impact, and this success is thanks to our volunteers’ dedication and skill.
Celebrating this long term effort
We kicked off the celebration with cake and continued highlighting our 20-year journey through digital channels and our member magazine. Popcorn machines were added to the tents, and everyone who completed the quiz received popcorn which created a festive atmosphere all summer. The Summer tour has changed a lot over the years, both in approach and aesthetics, but its core has always been passionate and dedicated volunteers.
Furthermore, marking our 20th anniversary was both a celebration and a message to decision-makers in our country: we’re persistent in our animal rights work and won’t stop until real change happens.
Djurens Rätt's Summer tour is made possible by your support - together we create change for the animals and inspire more people to make animal friendly choices! See you in 2026 - national election year in Sweden!
![]()
![]()
![]()
![]()
![]()
![Share on Twitter]()
![Share on Facebook]()
