Help raise awareness about animal rights in Sweden

Every year since 2006, we have visited festivals, city events, and streets to inform and inspire citizens to make more daily animal friendly choices. This is done with a specific campaign that sheds light on the animals that are the most prevalent and endure the most suffering in Sweden. 

For the past few years, we have highlighted the 110 million turbo chickens stuck in factories in Sweden and will continue this work throughout this election year as well. Turbo chickens, being the norm in our chicken industry, are separated from their mothers after hatching. They share space with tens of thousands of others and must grow 50 times their own weight in their 35 days of living, with no opportunity to perform any of their instinctive behaviours, such as poking and bathing in sand or soil. Transported to a slaughterhouse, many dying before making it all the way there; a painful life ending in an equally painful death either way.

During the Spring, all the preparations for the Summer take place.

To create a campaign that stands out and truly affects people enough to take a stance for the animals, the project group meets regularly to develop interactive activities with powerful messages and optimise outreach strategies.

Through updated information material and inspirational kick offs in three districts, we ensure that our amazing team of volunteers get educated and motivated. In addition to this, we are now in the process of recruiting the tour coaches. They work full time all Summer to ensure the tour stops run smoothly.

We will run a big part of the chicken and election campaign through a mobile exhibition inside a gigantic trailer that has previously made a success in Europe. In here, visitors will interactively learn more about the situation as well as how our current parties in the Parliament are (or not) pushing the issues about animal welfare and sustainability. The aim is to have more people vote with animals in mind in September.