By Iva Urbanek | Campaign Coach
The 14th summer tour since the beginning in 2006 is up and running! The summer tour is one of Djurens Rätt´s most valuable outreach efforts during the year. Every summer tour means thousands of meetings, impactful conversations and results in many new voices for the animals.
So far this summer we have had great tour stops along our long country of Sweden. Djurens Rätt has been far up north visiting Kiruna Festival and also down south visiting Lund Pride Festival. In between we have been seen at West Pride Festival, Garden Festival, Lollapalooza, Järva Political Week and many more events. In total we will visit about 70 events this summer. Every summer tour is based on a campaign and the main focus 2019 is the issue regarding chickens in the meat industry and their conditions. Djurens Rätt's goal is that more people leave chickens off their plate.
99 miljoner (millions) campaign
Chickens make out the absolute majority of animals killed in the Swedish meat industry and they also suffer some of the worst conditions. Djurens Rätt wants to spread the word about chickens and show the reality behind Swedish chicken meat in grocery stores. At all tour stops the “99 miljoner” campaign is the outreach focus. This summer we are collaborating with the global animal protection organization Animal Equality and their virtual reality (VR) project iAnimal. At some tour stops we are showing visitors the iAnimal chicken VR-video in which the viewer is transported inside a factory farm and a slaughterhouse. There has been great interest among visitors to watch. Many viewers express shock, anger and grief about chicken’s conditions after watching. The VR experience affects a lot of people more than words ever would do.
Summer Tour volunteers
Every tour stop, every meeting and every conversation is enabled by Djurens Rätts impressive tour volunteers. Every summer tour engages about 100 volunteers joining one or more tour stops. They help with preparations, set up tents, hand out leaflets, talk to visitors, recruit members and much more. Without our volunteers the summer tour wouldn’t be possible.
Upcoming events
During this week Djurens Rätt is taking part in Almedalen Week, which is an annual event and forum in Swedish politics where representatives of the major political parties join. Djurens Rätt has been part of Almedalen since 2010 and this year we are 11 representatives from Djurens Rätt, including employees and volunteers. Almedalen is one of the summer tours biggest tour stops and we will enjoy meeting all visitors, politicians and entrepreneurs at Almedalen. In additios to Almedalen we are looking forward to all upcoming tour stops such as Way Out West Festival, Bayside Festival, Stockholm Pride, Hallifornia, Urkult Festival and more. It’s going to be a great summer for the animals.
Do you want to contribute to the Summer Tour and thereby help the chickens? Do you want to support our work? Together, we make difference for the animals. Thank you!
Project reports on GlobalGiving are posted directly to globalgiving.org by Project Leaders as they are completed, generally every 3-4 months. To protect the integrity of these documents, GlobalGiving does not alter them; therefore you may find some language or formatting issues.
If you donate to this project or have donated to this project, you can receive an email when this project posts a report. You can also subscribe for reports without donating.
