By Coral Ricote | Director of Campaigns
Summarizing summer 2021
As autumn leaves fill the streets it’s time to look back and summarize Djurens Rätt’s summer tour campaign. The pandemic was still present this year, so we arranged an adapted tour once again following the authorities’ recommendations.
I hope you enjoy today’s reading!
Aiming to reduce meat consumption
At Djurens Rätt we focus on creating as much impact as possible for as many animals as possible. That’s the main reason that led us to choose the chicken industry as target for the summer campaign during the last three years. In Sweden alone, about 99 million chickens are killed for their meat every year and are kept in extremely bad conditions at the factory farms, which make them the most exposed terrestrial animals.
By working on making a difference for chickens we create the biggest impact and make it efficient for both animals and donors. Durings this summer we continued inspiring people to leave chicken off their plates and raised awareness about the reality that chickens face at factory farms every day.
This year’s setup: a city tour around Sweden
Usually, our team participates in big festivals and markets, but this time we adapted the tour in a similar way as last year. We planned a city tour and visited several places around the country with an information tent. It was fortunately possible to arrange this kind of event in Sweden and we organized 13 tour stops.
Instead of hiring four coaches we decided to go for a smaller team with one coach and around 25 volunteers. They handed out around 1 800 flyers with plant-based recipes and talked to thousands of interested people.
Planning for next summer tour
Within the coming months we’ll work on planning next year’s summer tour. Now it’s still not possible to know exactly what possibilities we’ll have due to the pandemic, but we’ll make sure to prepare and adapt to the circumstances.
As usual I attach some summer pictures for you to see how our events looked like this year.
Thank you for following and supporting this project and feel free to donate to help us continue with it!
Project reports on GlobalGiving are posted directly to globalgiving.org by Project Leaders as they are completed, generally every 3-4 months. To protect the integrity of these documents, GlobalGiving does not alter them; therefore you may find some language or formatting issues.
If you donate to this project or have donated to this project, you can receive an email when this project posts a report. You can also subscribe for reports without donating.
