By Ida Arneson | Summer Tour Manager
For the 17th year in a row, Djurens Rätt is on tour in Sweden, where we visit music festivals, markets, cultural events, Pride festivals and other events to spread information about our work, the situation for animals in Sweden and how we together can make a change and create a better future for the animals. This year we focus on sharing awareness about the chicken industry - with the goal of guiding more people towards making animal friendly choices in their everyday lives.
After two years of the pandemic we were very excited to finally have a restriction free summer! We are very happy to be back on the streets and campaigning for animal rights and specifically, better conditions for the chickens in Sweden.
As you might remember from previous reports, Djurens Rätt focuses on creating as much impact as possible for as many animals as possible. That’s why we have been working on raising awareness about the chicken industry during the last editions of our summer tour - and so we do this year as well.
So far we visited 14 different events, which included 30 days of campaign work where we talked to festival visitors about veganism, animal rights and how to create a better future for the animals.
Our campaign work has, up to now, resulted in:
A new feature this year is that the visitors can sign up for a challenge to be "chicken free" for three weeks, and many people have taken the pledge already. We hope they will see how easy it is to replace chicken with plant based alternatives.
For the children we have educational games in the tent, for example they can puzzle the right paw print with the right animal. This has been a much appreciated activity among our younger visitors.
And as always, our chicken mascot is a great hit - dancing and spreading happiness among our visitors.
We have ten more events to visit before our summer tour ends, and we are really looking forward to all of them.
Djurens Rätt summer tour would not be able to carry out without the support from our fantastic volunteers and donors - together we create change for the animals and inspire more people to make animal friendly choices!
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