By Elvira Engels | Outreach Manager
The 19th year that Djurens Rätt has toured Sweden for the summer has come to an end - an important season of shedding light on the life of chickens!
Djurens Rätt strives for a world where animals are respected as sentient beings with the right to their own lives. With effective campaigns and political advocacy, Djurens Rätt makes a difference globally for the animals that are the most exploited and suffer the worst, and to turn our vision into reality, Djurens Rätt’s Summer tour is a very important key campaign.
Visiting festivals, markets and public events, our tour has had a full schedule in 2024. Our goal with this project is to encourage visitors to make more animal friendly choices on a day-to-day basis.
Are you ready to see some results and reactions from the Summer Tour of 2024?
Together with almost 70 trained outreach volunteers and freshly branded exhibition tents, our three tour managers Ebba, Frida and Amilia have been visiting a total of 40 events in 22 different cities -stretching 1140 km. Together they have created many thousands of animal rights conversations about a plant-based diet, animal factories and animal welfare – all of it with the goal to encourage people to take animal friendly action.
For this year’s tour, we created a new short film about the life of a chicken in a factory. This film was accessible through a QR code and followed by a prompt to sign a petition directed at the Swedish government, where we demand a dismantling of turbo chicken factories (factory farms where fast growing chickens are raised) in Sweden. To follow up the reactions from watching this film, and to help visitors specifically replace chicken on their plates, we handed out thousands of vegan recipe folders.
Despite the economic crisis in the world, we still welcomed 619 new members to Djurens Rätt and we handed out thousands of flyers and magazines.
Next year, the Summer tour celebrates its 20th anniversary, and during the months ahead, we are planning on how to make it the best summer yet; to draw even more people to us, to make an even bigger impact for the animals that are the most exploited and suffer the worst.
Djurens Rätt's Summer tour is made possible by your support - together we create change for the animals and inspire more people to make animal friendly choices.
Thank you!
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