Help Us Fight Hunger Across America

I'm a numbers guy. I believe that, if you want to determine whether or not something is working, you need to take a look at the data. If you don't have the data, you're just guessing. My team knows that the best way to convince me to pursue a particular strategy is to back it up with statistics.

And based on the data, Move For Hunger is on pace to have its most impactful year to date. We have already collected nearly 1.5 million lbs. of food, and organized close to 400 events. I feel very confident that this will be another record-setting year for our network.

Lately, though, I have been thinking a lot about not just how much, but what kind of food we're delivering. If we can ensure that every box we drop off is loaded with the items that food banks always have a shortage of, we could drastically increase our impact.

And that's why we have been pushing our new food drive campaigns so hard over the past couple of months. I'll admit that I do love the idea of a Shark Week drive because we can throw an ocean of fin-tastic puns your way, but there's so much more to it than that! Canned tuna is a great source of protein & omega-3 fatty acids, it's easy to prepare, and food banks can never get enough of it. A PB&J drive may not seem all that serious at first glance, but when you consider that peanut butter is protein-heavy, shelf-stable, and is something that both kids and adults enjoy, it takes on a greater significance. 

I am really excited about the potential of these campaigns, and, if the early results are any indication, so are you! We organized more than 80 Shark Week food drives this July, which is 2x the number of total events we held during that month in 2017. 

Next on the agenda is our Back to School Food Drive. Let's celebrate the start of a new school year by asking for donations of applesauce, trail mix, granola, fruit cups, crackers, and other kid-friendly snacks to help fill lunchboxes in our communities. If you'd prefer to hold your food drive in the fall, you're in luck. We have Halloween and Thanksgiving campaigns on the schedule, too.

I don't think we have to sacrifice quantity for quality. We can continue to set records AND be more conscientious about the types of food we are donating. That's what these campaigns are designed to do. With your help, we'll have the numbers to back it up.

-Adam

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