Change a Girl's Life Through Microentrepreneurship

Flora faced challenges in her early days as an entrepreneur due to limited capital and an inconsistent income. She sourced clothing from Douala and resold it in Mudeka and surrounding communities, but her earnings barely covered her family's needs. Initially, her business was small, and her dream of expansion seemed far away. However, everything changed when social workers from Reach Out Cameroon conducted a door-to-door identification process in Mudeka, recognizing Flora’s potential and selecting her for their support programs.

As part of this initiative, Flora received financial assistance and essential training in business management, bookkeeping, entrepreneurship, and savings. This training helped her manage her finances better and set clear growth goals for her business. She soon received her first-level grant of 57,000 FRS (approximately $95.02), which she used to expand her inventory, diversify her clothing offerings, and attract more customers in her community.

Flora’s dedication and strategic thinking paid off. She was able to increase her business income and reinvest it, gradually growing her capital. Recognizing her steady progress, Reach Out Cameroon offered her additional support in the form of a second-level grant of 114,400 FRS (around $189.38) after six months. This second round of funding allowed her to diversify even further, adding footwear to her product lineup, which made her business even more appealing to her expanding customer base.