By Maria Piedrahita | Communications and Fundraising Lead
In recent months, the collaborative efforts between the PSEA Network and UNICEF in Somalia, promoting the Loop short code free number through a radio program, have significantly increased the engagement of minority groups with Loop. At the beginning of August, the radio announcements spurred a surge in awareness, resulting in over 1300 feedback pieces within two weeks, and this momentum continued even after the awareness campaign concluded. Word of mouth, known for its rapid dissemination in Somalia, played a pivotal role in extending information about Loop and the short code number, receiving reports from diverse regions, including prisons.
The radio announcements not only led to a general increase in feedback but also prompted sensitive reporting. In August, sensitive cases included aid diversion (9), sexual exploitation and abuse (SEA) (4), and gender-based violence (GBV), including rape (5). Similar reports persisted in September, with approximately 400 calls per week, driven by word of mouth.
September witnessed three key trends, particularly focused on gender-based violence, highlighting significant risks, especially related to sexual violence. Some women, fearing further harm and discrimination, hesitated to seek assistance from healthcare providers. Loop facilitated referrals to nearby actors, with noted responsiveness in services.
Effective communication of basic project information to communities emerged as a critical necessity. Many individuals expressed surprise at the cessation of cash payments, uncertain whether it was fraud or the natural end of the project.
Ensuring the inclusion of people with disabilities and minority groups on beneficiary lists remained an essential investment, requiring not only identification but also efficient referral pathways for effective inclusion.
Continuous referrals for assistance and weekly follow-ups with community members who issued reports and organizations providing assistance demonstrate Loop's commitment to ongoing support. At Loop, we recognize the transformative power of awareness-raising in providing Minority Communities with a communication channel to voice their concerns, make reports, and receive assistance. The robust promotion in early August underscored the pressing need for an independent service to these communities. With your support, we are steadily achieving milestones in this journey, striving to reach more communities. Thank you!
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