By Aazer Durrani | Head of Marketing
Ramadan is just around the corner and the preparation for Eid has already begun. Eid is the Muslim community’s most cherished day and it is celebrated with great zeal and enthusiasm by all Muslims around the world. Various clothing brands have already launched their Eid collections and it is a common sight to see people shopping their hearts out at the exhibitions. It is for those people to pause right there and think for a moment about the children who walk barefoot on the scorching roads during summers while fasting and are often laden in rags and plastic. The sight shakes us to the core.
Approximately thirty nine percent of the population of Pakistan lives below the poverty line (Pakistan Economic Survey 2016-2017) which means that the mentioned percentage is unable to afford the basic necessities of life. NUR Foundation while maintaining its aim of being socially responsible not only provides education to the underprivileged but also provides clothes to the needy. Provision of apparel to the needy shall help provide relief to the vicious circle of poverty. However, due to a rising number of poor in the society, NUR Foundation needs more donors. Hence, we request our esteemed donors to be a shoe on the feet which would otherwise burn while walking on the withering roads of summer.
While you lie today in the comfort of your silk laden beds, try to imagine the pain of those who sleep in the streets with mere rags on their bodies. While your child goes to the school today with prim and proper uniforms in pursuit of a bright future try and look at those kids who cannot afford uniforms at all and despite that, they go to the schools and try to learn while their feet and hands turn numb because of the extreme cold. Envisioning the fate of the youth of the country gives us goose bumps. Hence, it is high time that everyone steps out to donate clothes and shoes to the underprivileged.
We look forward to your generous donations.
Thank you so much!
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