Education Vietnam Project #4954

Give a Vietnamese child a helmet; save a life

by AIP Foundation

Project Report | Sep 17, 2020
Utilizing Media to Promote Helmet Safety

By Pritika Kumar | Development Coordinator

AIP Foundation continued this month to raise awareness on the importance of helmet use through its Safety Delivered Program supported by The UPS Foundation since 2017. Safety Delivered is engaging students in conversations about road safety in a creative manner; such as multimedia campaigns that involve the airing of AIP Foundation’s public service announcement, “Love your child, provide a helmet,” a moving video of a child on a motorcycle with her parents while not wearing a helmet. The campaign goes to show that it’s never too early to engage children on safe road habits, and through awareness-raising activities through media to promote sustainable, safer road habits at schools in the communities.

Read more below for further information in this regard, as well as watch our PSA video through the web links provided.

Safety Delivered's "3 steps, be safe" video features Ngân Chi.

Kick-starting the school year in Vietnam with a helmet safety public service announcement

September 16, 2020

HO CHI MINH CITY, Vietnam—September 16, 2020

On the official “first day” back at school in Vietnam and in recognition of Vietnam’s annual traffic safety month in September, Safety Delivered, a program implemented by AIP Foundation and supported by The UPS Foundation, released a new PSA video, “u ba buoc, ruoc bình an,” or “3 steps, be safe.” The PSA reached nearly 80,000 users and received over 43,000 views on Safety Delivered’s Facebook page in just the first 4 days.

Millions of children will make their journey to and from school by motorbike, the most common form of transportation in Vietnam. Motorbike riders and children are the most vulnerable road users. While helmet use is compulsory, proper helmet use is still a challenge. The PSA uses a fun song and dance where the roles are switched between parent and child to playfully remind students, parents, and community members of the 3 steps to ensure proper helmet use.

Later in September, the Safety Delivered program, with support from the Department of Education and Training, will host a contest inviting students from Ho Chi Minh City and Thai Nguyen province to compete with a dance cover of the song.

To watch the video in Vietnamese, please click here.

To watch the video in English, please click here.

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May 26, 2020
Celebrating child education and empowering road safety campaigns

By Bohesa Won | Communications and Development Coordinator

AIP Foundation celebrates over 1 year of progress in promoting child road safety in Vietnam through our Vietnam Mobile Kids 2019-2020 road safety campaign.

We dedicate this month to showcasing the positive impact we've achieved with promoting student education on road safety during these past few months, including developing lessons for an E-curriculum on road safety and launching school visits to deliver engaging and educational sessions to students.

Read more below to see how we partnered up through the road safety campaign to promote positive road safety outcomes inside and outside of the classroom.

A student speaks during an educational training on road safety in front of a school zone mock-up installed in her classroom.

Program Spotlight: Vietnam Mobile Kids 2019-2020 Road Safety Campaign

January 2019 - April 2020

AIP Foundation launched the first phase of its Vietnam Mobile Kids road safety campaign last year in January 2019 with the aim of addressing the unique road safety needs and environment of target communities and primary school students in Ho Chi Minh City, Vietnam.

The Vietnam Mobile Kids campaign focused on two key components: the first program component involved the development of an innovative E-curriculum on traffic safety, with the support of Mercedes-Benz Vietnam and the Botnar Child Road Safety Challenge. Through the Vietnam Mobile Kids campaign, two lessons were developed--one on Bus and Train Safety and the other on Boat Safety--as part of a total 10-lesson road safety E-curriculum. The traffic safety E-curriculum will ensure that students have the knowledge they need to travel safely during their journeys to and from school.

In addition to the traffic safety E-curriculum, the second component of the Vietnam Mobile Kids campaign involved educational classroom trainings on road safety, designed to educate students on 3 key topics: 1) Helmet Safety, 2) Safe Walking, and 3) Safe Crossing. The school trainings relied on examples of different real-life situations around schools to teach the students in a practical and relatable way.

Last year, during the month of May, AIP Foundation engaged over 900 students and 60 teachers and staff in each of these educational topics at Le Van Tho Primary School. The school was selected for the Vietnam Mobile Kids campaign due to its location on a crowded street without adequate sidewalks or pedestrian infrastructure for students.

In response to the vulnerability of students and low awareness on safe pedestrian behaviors, AIP Foundation developed a booklet through the Vietnam Mobile Kids campaign to promote crucial knowledge on key road safety topics, including ways to stay safer and more visible on the roads. The campaign also leveraged educational school visits and classroom trainings on road safety with the support of a professional trainer. In addition to the classroom trainings, Vietnam Mobile Kids distributed educational and entertaining materials on road safety and installed school-zone mock-ups in classrooms to teach students safe behaviors in an applicable manner.

AIP Foundation evaluated the impact of the Vietnam Mobile Kids road safety campaign and its educational trainings following the classroom trainings and educational sessions. For the program evaluation, a total 237 students from 6 classes were randomly selected and tested on key road safety topics. The knowledge tests demonstrated that the percentage of students with good or excellent road safety knowledge increased from 61.4% pre-intervention, to 81.4% of students in post-intervention.

AIP Foundation celebrates these positive outcomes as a clear demonstration of the positive impact we can achieve by investing in our students' education. We aim to continue to work with our partners to promote the integration of road safety topics in the classroom in a way that is practical, fun, and engaging for our students. We hope this program spotlight showcases the progress we can achieve by working together to empower our children and promote a generation of safer road users in the future.

About Vietnam Mobile Kids

Since 2018, AIP Foundation partnered with Mercedes-Benz Vietnam through the Vietnam Mobile Kids road safety campaign to raise the road safety awareness of students, teachers, and community members in Ho Chi Minh City.

Through school-based road safety educational activities and the development of a traffic safety e-curriculum, the Vietnam Mobile Kids campaign leverages educational and entertaining materials to promote “edutainment” in road safety education. The campaign features a school-based educational tour with Moki, the campaign’s road safety mascot, and engages students in interactive challenges and activities to promote understanding of key road safety topics.

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Feb 4, 2020
Welcoming the new year, committing to child safety

By Bohesa Won | Communications and Development Coordinator

AIP Foundation welcomes the 2020 new year and would like to use this opportunity to express our gratitude to the many supporters who have contributed their time, generosity, and energy to promote safer roads and safer lives across our program countries and communities.

In Vietnam, the year-end saw the successful distribution of quality helmets to vulnerable communities, including students and teachers at high risk of road crash-related injuries and fatalities. Thanks to the invaluable support of donors and the engagement of teachers, parents, volunteers, and our teams on the ground, communities received helmet safety training and road safety education to enable them to make safer decisions as road users.

Please read on to see the positive impact we can make through continued collaboration and engagement to promote the safety of communities worldwide.

Teachers volunteered to demonstrate how to wear helmet correctly in Can Gio Ward, Ho Chi Minh City, Vietnam.

200 teachers and parents inspired to encourage children helmet use in Ho Chi Minh city through Safety Delivered

November 10, 2019

2 November 2019 – 10 November 2019

During the first week of November, the Safety Delivered 2019-2020 program in Vietnam held three teacher training workshops for a total of 200 parents and teachers across three project schools in Go Vap District, District 12, and Can Gio Ward in Ho Chi Minh City, Vietnam, with the aim of encouraging child helmet use and empowering teachers to serve as positive role models for the students.

At the training sessions, parents and teachers were first informed of the road crash crisis in Vietnam to emphasize the importance of road safety education for young children. The participants were then trained on proper helmet wearing technique, including how to ensure a helmet fits properly and how to correctly wear and adjust the chin strap. Following the helmet training, teachers were encouraged to share their own experiences and challenges in discussing helmet safety with students. Through the workshops, both teachers and parents received the opportunity to collaborate with other teachers on effectively communicating the importance of helmet wearing to students, and were equipped with proper helmet safety methods and techniques.

See more photos from the workshops here.

Students at Hy Vong school make a commitment to wearing helmets after spending the morning playing exciting road safety games and activities.

Safety Delivered brings helmet safety education to students with physical disabilities in Ho Chi Minh City

November 13, 2019

AIP Foundation staff and volunteers joined nearly 200 students at Hy Vong school, a school for children with physical disabilities, in Go Vap District, Ho Chi Minh City, Vietnam, on November 13, 2019, for a helmet handover ceremony to encourage students to learn more about road safety through engaging games and educational activities. The helmet handover ceremony was a part of the Safety Delivered program, which is supported by the UPS Foundation and aims to increase child helmet wearing rates and reduce youth distracted driving behavior through school-based education, public awareness campaigns, and advocacy in Cambodia, Myanmar, Thailand, Vietnam, the Philippines and India.

Students at Hy Vong Primary school received new helmets and learned how to wear their new helmets properly, including how to adjust the chin strap and ensure proper size and fit. The volunteers also supported students in discussing why it is important to wear a helmet whenever traveling via motorcycle or bicycle.

Nine additional helmet handover ceremonies took place throughout November in Go Vap, District 12, and Can Gio, Ho Chi Minh City, delivering more than 5,000 helmets to students across 7 schools through the Safety Delivered program.

To see more photos from the helmet handover ceremony at Hy Vong, please click here.

Students participate in a flash mob dance after receiving their new helmets.

UPS Volunteers and AIP Foundation Kick Off ‘Safety Delivered 2019-2020’

December 3, 2019

In celebration of AIP Foundation’s Safety Delivered program, nearly 1,600 attendees, including volunteers from UPS (NYSE: UPS), students, parents, school officials, and local stakeholders, banded together to raise awareness for road safety through a kick- off ceremony and motorcycle parade at Ho Van Thanh Primary School in Ho Chi Minh City, Vietnam.

Supported by UPS and The UPS Foundation, Safety Delivered is a program by the AIP Foundation that works with young, inexperienced motorcycle riders in Vietnam, Cambodia, Myanmar, Thailand, the Philippines and India, to educate and eliminate distracted riding behavior, as well as increase helmet use among children.

Russell Reed, Managing Director of UPS Thailand and Vietnam stated, “Everyone has a part to play in creating safer roads and drivers. I am heartened by the dedicated efforts of our UPS Vietnam volunteers working with AIP Foundation to increase students’ knowledge of road safety. Community change requires the concerted effort of advocates and stakeholders alike in promoting positive habits. In doing so, we can create a powerful multiplier effect that will boost road safety efforts and save lives on the roads across Vietnam.”

To read more about the event, please see the Press Release here.

View photos from the event.

Mr. Anthony Salapete, Vice President, MTM Architecture of Vietnam Garment Manufacturing Company (VNG) places a brand new helmet on a student at Phu Xuan Primary School.

Helmets for Kids targets at-risk students in Vinh Phuc Province for the second year in a row

December 19, 2019

In response to the Vietnam National Traffic Safety Committee’s 2019 traffic safety action plan, which calls for better traffic safety measures for motorcyclists and passengers, AIP Foundation addressed non-helmet use among children through its Helmets for Kids program by providing more than 400 helmets to at-risk students at Phu Xuan Primary School in Binh Xuyen District, a rural district of Vinh Phuc Province in the Red River Delta region of Northern Vietnam. The Helmets for Kids is supported by the Vietnam Garment Manufacturing Company (VNG) – TAL Apparel.

At the helmet handover ceremony, students and parents from Phu Xuan Primary School were in attendance, in addition to representatives from the National Traffic Safety Committee, Vinh Phuc Traffic Safety Committee, Vinh Phuc Department of Education and Training, Binh Xuyen Bureau of Education and Training, and the Binh Xuyen People’s Committee. AIP Foundation staff and representatives of TAL Apparel also attended the ceremony.

Pre-helmet observations conducted by AIP Foundation showed that while more than 95% of the students at Phu Xuan Primary School travel to school by motorcycle with adults or alone on bicycles, 0% of students were found to wear helmets.

Mr. Nguyen Trong Thai, Chief of the secretariat of the National Traffic Safety Committee remarked, “The issue of non-child helmet use is of great concern, which highlights the need for strong collaboration from the private sector, such as the TAL Group, to address traffic safety issues for children. The need for greater road crash prevention awareness at Phu Xuan Primary School is of the utmost importance. Students should not be on our roads without protective equipment for their developing brains. The Helmets for Kids program will demonstrate to students, as well as their parents, the importance of wearing a helmet whenever they are traveling on a motorcycle or bicycle.”

To learn more about the ceremony, read the Press Release here.

View photos from the ceremony here.

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