By Samantha Serafica | Communications & Development Coordinator
As the school year draws to a close, AIP Foundation is continuing to expand the range and approaches of our education and awareness programs throughout Vietnam. Read below to learn about some of our major updates from the past few months:
University students make road safety fashionable
20 April, 2018- Ho Chi Minh City
In a creative new approach to spreading awareness on road safety, AIP Foundation's Safety Delivered program coordinated with the Ho Chi Minh City Traffic Safety Committee to stage a 'Safe Style Fashion Show' for university students and local youth at Ho Chi Minh City University of Technology and Education. The fashion show challenged university students to design outfits that depict common traffic rules and road safety practices for motorcyclists. Even the runway itself was designed as a road.
The fashion show gathered nearly 3,000 participants including Safety Delivered road safety ambassadors, young students from six target program universities in Ho Chi Minh City; UPS volunteers; representatives from the HCMC Traffic Safety Committee, Ministry of Education and Training, as well as National Traffic Safety Committee; and a professional stylist, Hensi Le. The event was live streamed on our campaign Facebook page,receiving over 48,100 views in the first two weeks after the event. In addition to the fashion show, the audience also enjoyed performances by well-known Vietnamese singers and dancers and participated in interactive road safety activities. One of our distracted driving public service announcement videos, which included the slogan "Leave your phone alone, or you could be next!" was also shown at the event to raise awareness of the consequences of mobile phone use while driving. Participants were encouraged to like and share the video posted on our campaign Facebook page; within the first two weeks, over 65,100 youth between the ages of 19 and 25 viewed the video.
The Safety Delivered program has created a model program for peer-to-peer education through its innovative approach to spreading awareness of road safety among youth in Vietnam. Initiatives such as the ‘Safe Style Fashion Show’ come at a critical time for these university students. Of the 927 male and female students surveyed from seven universities in Ho Chi Minh City and Hanoi, 82% travel to and from school on a motorcycle. However, many of these novice drivers lack the necessary understanding of traffic laws and the consequences of unsafe behaviors such as calling, text messaging, and using the Internet while driving. This inexperience translates to dangerous situations on the roads, with motorcycle crashes accounting for 68% of all road crashes in Vietnam.
Read the full press release here.
View more photos from the fashion show here.
2,338 helmets donated to school where only 5% of students wear helmets
16 April, 2018- Hanoi
As part of our Safety Delivered program, 2,338 quality helmets were donated to students at Le Van Tam Primary School in Hanoi, where less than 5% of students were recorded wearing helmets during a pre-implementation survey. The primary school is located in the heart of the city center, which is notorious for its chaotic traffic flow. A teacher training workshop will be held for the school to equip teachers to better be able to educate students on road safety concepts and proper helmet use.
View more photos from the helmet ceremony here.
CEO speaks with media on road safety challenges and opportunities within Vietnam
18 April, 2018- Ho Chi Minh City
CEO Mirjam Sidik discussed challenges and opportunities with road safety in Vietnam as part of a panel discussion and press conference attended by 25 members of the media. Sidik joined representatives from Underwriters Laboratories (UL), a global safety science company, and the College of Transportation Ho Chi Minh City for the panel.
The press conference was organized by UL to announce the unveiling of an update to its annual UL Safety Index. Among the new aspects of the latest UL Safety Index is the incorporation of additional data sets, including road safety. While Vietnam has risen in the global rankings for certain safety criteria, the index found that transport safety within the country requires improvement. Suggestions discussed by the panelists included behavior change education, especially for youth; road infrastructure improvements; and further development and enforcement of road safety codes and laws.
View more photos from the press conference here.
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