Protecting Youth in Tanzania

Blue Cross Tanzania has conceived a new campaign with and for youth in Arusha, the “Proud to be Drug Free” campaign – launched in Februray 2024. They have discovered that the decision not to consume drugs is often associated with positive feelings of pride and joy to make a healthy lifestyle choice for oneself. Building on these findings, the Tanzania team has initiated this slogan, wanting to promote a healthy lifestyle, making it “cool” not to drink alcohol or consume any other drugs, so that young people can be proud of their choices and don’t have to be ashamed about it. The heightened awareness among young people is very encouraging as they take responsibility for their choices and promote a general acceptance of a drug-free lifestyle. 

Blue Cross Tanzania linked the campaign to International Women's Day on March 8, 2024. Committed to promoting a drug-free lifestyle to all indiviuals, they made a deliberate effort to specifically include women. This initiative aimed to empower and motivate women to take the lead in embracing healthy, drug-free lifestyles. In addition, the Tanzania team endorsed the International Women’s Day theme of “Invest in Women”, advocating for everyone to invest in women to accelerate the progess of gender equity. 

Blue Cross Tanzania has shown great dedication and has paved the way for future campaigns aimed at addressing alcohol and other drugs issues locally in Arusha and beyond. Well done Blue Cross Tanzania Team! 

Thank you immensely for your support in enabling these impactful campaigns that positively transformt countless lives!