Project Report
| Jun 1, 2012
Finding Fido update
By David Dern | Fund Development Manager
The Canadian Federation of Humane Societies continues to eduacte Canadians on the blight of puppy mills hiding in out-buildings and barns; typically selling their animals through pet stores or online.
One of our more innovative outreach vehicles for this program is through the FidoCARES tour. Managed by our Top Dog sponsor, Fido Solutions, this tour consists of a custom-built trailer that visits special events across the country educating people not only about Fido products, but also our Finding Fido program.
Tour stops for the near future include: Woofstock in Toronto, Canada Day in Ottawa, and Pawlooza in London.
Dogs are for life...Think Carefully, Choose Wisely, Love Deeply.
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Mar 7, 2012
Finding Fido -- Stopping Puppy Mills!
By David Dern | Fund Development Manager
After just 7 months, we've reached over 3 million Canadians with anti-puppy mill education material. If only 5% of those people changed their attitudes and behaviours because of our messaging, then we will have diverted up to 150,000 people away from purchasing dogs from disreputable sources.
Over the coming spring/summer months Finding Fido will being going on tour with its 'Top Dog' sponsor, Fido. The FidoCARES tour wil see stops at: The All About Pets Show (Mississauga), ByWard Market (Ottawa), Woofstock (Toronto), Streetsville Bread and Honey Festival (Mississauga), Barkham (Markham, ON) and Canada Day Celebrations (Ottawa). Stay tuned for additional cross-country Tour locations.
If haven't already signed our "End Puppy Mills Pledge", do so at: THE PLEDGE
Links:
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Sep 30, 2011
Finding Fido -- Stopping Puppy Mills!
By David Dern | Fund Development Manager
In just three short months our Finding Fido program, one generously supported by donors like you, has educated tens of thousands of Canadians about the blight of puppy mills and has prevented impulse buying of dogs and puppies (many of which would have ended up being dumped at already overcrowded shelters).
Our social media presence has been gaining momentum. However, since the success of this program depends on a critical mass of Canadians learning about puppy mills and making the decision to get their next dog through a humane society, SPCA, shelter, rescue or reputable breeder, WE STILL NEED YOUR HELP.
If you haven't 'Liked' or "Friended' us on Facebook, please do and help us spread the word to as many people as possible. Our continued success depends on this. You can find us on FB at: http://www.facebook.com/pages/Finding-Fido/132093093540143
You can also see a great video produced by Fido, our 'Top Dog' Sponsor. It was produced at Pawlooza where we kicked off the Finding Fido program. http://www.youtube.com/watch?v=XoPN66lRnFs
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