By kha | Project Staff
Eid al-Adha is a celebration rooted in sacrifice, generosity, and shared humanity. Yet in many remote villages across Indonesia, joy is not always evenly experienced. Economic hardship, rising food prices, and limited access to nutritious protein mean that for some families—especially elderly individuals, widows, and low-income households—celebration can feel distant and unequal.
This campaign turns Qurban into a meaningful act of redistribution. By delivering high-quality meat directly to vulnerable families in rural and underserved communities, we ensure that joy does not remain concentrated among those with abundance, but reaches those who need it most. For some children, this may be the only time in the year they taste fresh, nutritious meat. For an elderly neighbor, it may be a reminder that they are remembered and valued.
Each animal is ethically sourced from small-scale rural farmers, strengthening local livelihoods while supporting families facing food insecurity. Through transparent processes and community-based distribution, your Qurban becomes more than a ritual—it becomes a bridge between generosity and justice.
Redistributing joy means restoring dignity.
It means sharing celebration more equitably.
It means ensuring that Eid is truly inclusive.
This Eid al-Adha 2026, let your Qurban carry greater meaning.
Help redistribute joy—where it matters most.
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