By Nastasia Malatesta | Circular Fashion Programme Manager
It's October and our annual consumer campaign, Get Redressed Month is fully underway. This is an annual consumer campaign that aims to encourage Hongkongers to reduce their clothing waste, by donating unwanted items and choosing to shop secondhand.
Give clothes new life!
Thousands of Hong Kongers are already clearing out their wardrobes and donating their unwanted items across the region at over 220 locations. This year we have 120 companies, schools and retailers all participating in our October campaign.
The Get Redressed Clothing Drive is the largest clothing drive in Hong Kong. What makes our clothing drive unique is that our environmental message remains at the heart of the campaign - to promote circularity in fashion and reduce clothing waste. We do not sell clothing overseas for profit and adopt a sustainable operations policy for example, by using plastic alternatives in our logistics. All clothing collected during October will be sorted at our huge sorting event, the Get Redressed Sort-a-thon, and designated for:
Find out where you can donate your unwanted clothing in Hong Kong via our website or on our Instagram page @GetRedressed
Give secondhand a try!
Shopping secondhand is one of the best ways you can make your wardrobe greener. In Hong Kong, shopping secondhand has yet to reach the popularity heights seen in countries like the UK, Japan or America. This year, we wanted to encourage more Hongkongers to give secondhand shopping a try, and so we collaborated with other secondhand stores in Hong Kong to create a new Secondhand Shopping Directory on our website. We hope that by using our existing platform and connections we can drive more traffic to local secondhand stores.
If you are in Hong Kong, you may even have spotted our shop secondhand posters across the MTR network, which were created in collaboration with our Get Redressed Ambassadors Alex Lam, Minnie Wong and Ellie Furuya.
Links:
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