By Lesley Tarabina | Project Leader
She Talks Tech January - August 2024 Report
Executive Summary:
"She Talks Tech" is a radio show and podcast, targeted at women and focused on bringing technology to life in a fun, accessible, and practical way. She Talks Tech dives into captivating conversations with brilliant women in STEM, who share their experiences, insights, and valuable advice. The show also explores the latest tech trends and career tips, with the overall aim of breaking barriers, challenging stereotypes, and paving the way for more women in the thrilling world of tech.
Broadcast Details:
- Frequency: Weekly
- Air time: Every Thursday at 11:30 AM WAT
- Platform: WFM Radio
- Listenership: Over 10,000 active listeners per show
Digital Presence:
- Platform: Spotify
- Total plays: 94 (January - August 2024)
Content Analysis:
During the reporting period, "She Talks Tech" covered a wide range of topics, including:
a) Technology and Career:
- Content Creation as a Gen-Z
- Tech Tools and Social Media Management
- Career Discovery and Diversity
- Empowering Women with Futuristic Digital Skills
- The Rise of Teenpreneurs in the Tech Industry
- Debunking Tech Myths
b) Women in STEM:
- Women in Tech Diary with Lara Ajayi
- Inspire Inclusion: Celebrating Women and Their Achievements
c) Personal Development:
- Emotional Intelligence in the Workspace
- Work-Life Balance
- My Dyslexia Journey: Development and Identity
d) Social Issues in Tech:
- Cyber-Bullying
- Sextortion
e) Environmental and Social Responsibility:
- Environmental Protection
Guest Speakers:
The show featured a total of 9 guest speakers during this period.
Special Events:
"She Talks Tech" celebrated Girls in ICT Day.
Impact and Reach:
With over 10,000 active listeners per show and 94 plays on Spotify, "She Talks Tech" continues to serve as a valuable resource for women in technology.
Social Media Engagement:
"She Talks Tech" maintains an active presence on Instagram to extend its reach and engage with its audience beyond the radio broadcasts and podcast.
Instagram Performance:
- Account:
@shetalkstech
@wteconline
https://www.instagram.com/shetalkstech_wtec?igsh=MWhzbnh6ZzI3anRzMg%3D%3D&utm_source=qr
https://www.instagram.com/wteconline?igsh=MTJiNm5wdnI5OXhucQ%3D%3D&utm_source=qr
- Content: The account features a mix of reels and static posts related to the show's content and guests.
b) Reach Data for Selected Posts:
- Reel 1: 371 reach
- Reel 2: 301 reach
- Reel 3: 363 reach
- Reel 4: 393 reach
- Static Post: 298 reach
Links:
https://www.instagram.com/reel/CryM5LmI4ER/?igsh=MTNtbWJ3cmh1YnVkNA==
https://www.instagram.com/reel/CsWBVQsIdtU/?igsh=MTEybWlmeWRtNHJ3bQ==
https://www.instagram.com/reel/C3pKszTorFx/?igsh=cjU1bm9qY3M1bTg3
https://www.instagram.com/reel/Crs_PapoUru/?igsh=MTg4eXI0OHBoODBhag==
https://www.instagram.com/p/C5BM3vPoZfN/?igsh=cDUyaWE5a21kZ3ll
Average Reach:
Based on the provided data, the average reach for the selected posts is 345.2.
d) Key Insights:
- Reels appear to have slightly higher reach compared to static posts.
- The highest-performing content reached nearly 400 users.
- There's potential for growth in social media reach and engagement.
Links:
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