She Talks Tech, Podcast for STEM Girls

by Women's Technology Empowerment Centre (W.TEC)

Project Report | Dec 9, 2024
She Talks Tech End of Year Report, 2024

By Lesley Tarabina | Project Leader

Executive Summary:

"She Talks Tech" is a dynamic radio show and podcast tailored for women, making technology engaging and practical. Airing weekly on WFM and available on Spotify, the program has successfully produced 32 shows during the reporting period, featuring insightful discussions with women in STEM, sharing experiences, and offering career advice.

2. Program Structure:

- Host: 1 main host

- Co-hosts: 2

- Producer: 1

- Total team size: 4

3. Broadcast Details:

- Frequency: Weekly

- Air time: Every Thursday at 11:30 AM WAT

- Platform: WFM Radio

- Listenership: Over 10,000 active listeners per show

4. Digital Presence:

- Platform: Spotify

- Total plays: 96 (January - November 2024)

5. Content Analysis:

During the reporting period, "She Talks Tech" covered a wide range of topics, including:

a) Technology and Career:

- Content Creation as a Gen-Z

- Misinformation

- Tech Tools and Social Media Management

- Career Discovery and Diversity

- Empowering Women with Futuristic Digital Skills

- The Rise of Teenpreneurs in the Tech Industry

- Debunking Tech Myths

b) Women in STEM:

- Women in Tech Diary with Lara Ajayi

- Inspire Inclusion: Celebrating Women and Their Achievements

c) Personal Development:

- Emotional Intelligence in the Workspace

- Work-Life Balance

- My Dyslexia Journey: Development and Identity

d) Social Issues in Tech:

- Cyber-Bullying

- Sextortion

e) Environmental and Social Responsibility:

- Environmental Protection

6. Guest Speakers:

The show featured a total of 9 guest speakers during this period.

7. Special Events:

"She Talks Tech" celebrated Girls in ICT Day.

8. Impact and Reach:

With over 10,000 active listeners per show and a growing presence on Spotify, "She Talks Tech" continues to serve as a valuable resource for women in technology.

9. Social Media Engagement:

"She Talks Tech" maintains an active presence on Instagram to extend its reach and engage with its audience beyond the radio broadcasts and podcast.

a) Instagram Performance:

- Account: @shetalkstech (exact handle may vary)

- Content: The account features a mix of reels and static posts related to the show's content and guests.

b) Reach Data for Selected Posts:

- Reel 1: 371 reach

- Reel 2: 301 reach

- Reel 3: 363 reach

- Reel 4: 393 reach

- Static Post: 298 reach

Links:

https://www.instagram.com/reel/CryM5LmI4ER/?igsh=MTNtbWJ3cmh1YnVkNA==

https://www.instagram.com/reel/CsWBVQsIdtU/?igsh=MTEybWlmeWRtNHJ3bQ==

https://www.instagram.com/reel/C3pKszTorFx/?igsh=cjU1bm9qY3M1bTg3

https://www.instagram.com/reel/Crs_PapoUru/?igsh=MTg4eXI0OHBoODBhag==

https://www.instagram.com/p/C5BM3vPoZfN/?igsh=cDUyaWE5a21kZ3ll

Links:

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