By Luiza Coimbra | Communications
It is estimated that 95% of the Brazilian population does not speak English. Several factors help explain this number, including courses with expensive prices, poorly trained teachers, and business models that do not favor learning.
With this in mind, the entrepreneur Gustavo Fuga created 4YOU2, bringing an innovative model that combines foreign teachers, an adaptive methodology, and the lowest price in the market. The logic is simple: unite people who want to teach English and learn about Brazilian culture with people who want to learn English and get to know different cultures.
Founded in 2011, 4YOU2 has already helped more than 10,000 students, mostly from middle and low-income backgrounds, learn about and gain access to new cultures. Consequently, it has also contributed to their personal and professional development as well.
In order to grow and improve service quality, 4YOU2 realized two things: that it was necessary to create new methodologies; and in order to develop these new methodologies, it would need capital to invest in innovation. SITAWI supported the implementation of a new online methodology through a social and environmental loan of R$ 70,000.
The expectation is that the implementation, together with the management system, will provide higher quality teaching to students, greater control over information, greater efficiency in customer relations, and a reduction in operating costs.
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