By Monika Goforth | Executive Director
Few businesses have remained untouched by the COVID crisis. In Guatemala, small businesses struggle to stay open, weathering governmental stay-at-home orders and concerns regarding health and safety. Giving support to sustain these businesses is essential to their families and communities.
At ATC, we have remained mission-focused and are playing to our strengths as we do our part to sustain local economies by developing new programs that can be safely administered remotely.
For 2020, we pivoted our social business training program to provide needed support for small businesses struggling to stay in operation. Our business specialist created a webinar-based program to reach 120 Guatemalan businesses, in eight 15-participant sessions, providing tailored guidance for them to modify their business strategy to react to shifting customer needs. We will keep in touch with these businesses over the coming months, following up and offering continuing support and consultation.
Through this coaching, we reframe this economic crisis and help participants regain control over their business strategies. With thousands out of work, spending patterns have changed across all consumer sectors. Many people are investing in small home businesses and prioritizing long-term solutions to secure their basic needs. We are helping businesses to recognize this and make sound decisions that will enable them to survive today’s challenges.
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By Monika Goforth | Executive Director
By Monika Goforth | Executive Director
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