Empower girls in rural India to be Champions

Mann Deshi Champions Action Plan

Vision

To empower young girls and boys from rural India to become Olympians.

Mission

To provide underprivileged children from rural Maharashtra with full access to sporting facilities and sports programmes that promote social development, physical fitness, and life skills training in a fun and safe environment.

Objectives

• Create opportunities for young girls and boys in rural Maharashtra to play sports
• Promote and increase girls participation in sports
• Use sports to teach social, physical and life skills
• Ensure the health and nutrition of talented young athletes
• Offer professional coaching to talented young rural athletes and link them to national sports training facilities

Goals (2017-2020)

• 25% increase in girls participation in wrestling and track and field events
• Create 500 national level athletes
• Select and target 10 talented athletes to participate in the 2020 Olympics
• Build an indoor cross-fit training gym for 200 athletes
• Provide all athletes with shoes and necessary sporting equipment as required
• Implement two national level training camps at Mann Deshi’s sports facility every year

Targeted Market Analysis

There are 40,252 children in the Mann Taluka between 6 and 18 years of age. The age group percentages break down as follows:

• 31% - Ages 6-10

• 33% - Ages 10-15

• 36% - Ages 15-18

Currently, less than 15% of 6 -18 year olds in the Mann Block area participate or have an opportunity to be part of any sporting activity. More importantly, less than 3% of girls in that age group are involved in sports. The Mann Deshi Champions programme’s goals are to identify talented atheletes and provide them excellent nutrition, coaching, and sports facilities. This will have a tremendous impact on the success of the program over the next five years. 

Fundraising Strategy

• Crowdfunding: Mann Deshi foundation currently uses the GlobalGiving crowdfunding platform to raise money for its sports programme. Social media platforms, email marketing, and fundraising galas play vital role for crowdfunding. (e.g.  appeals for $120 (USD) to buy a pair of latest Asics long distance running shoes or $30(USD) to support a month’s worth of nutrition breakfasts for ten children. )
• Corporate funding: This is an area to explore for the sports programme, and Mann Deshi already has excellent relationships with many long-standing funders. The Champions programme will look to global and local corporations can become sponsors of Mann Deshi for its sports programme. With the sponsorship will come the opportunity to have the company name on field/facility banners, team uniforms, and Mann Deshi mass mailings. Mann Deshi will give an opportunity to our corporate partners to publish stories of our athletes and their journey for their branding purposes.

• Action plan for next three years (PDF)