By Rachel Goble | President
Dear Friends,
I’m incredibly excited to share some great news with you. On January 2nd, 2017, we’re officially changing our name to -- drum roll please -- The Freedom Story.
Why?
We’re rebranding our entire organization to reflect the hope, dignity, and freedom that’s representative of our work. The SOLD Project, while not a bad name, isn’t a positive name nor does it reflect the reality we seek to bring about for those we serve. Having grown for several years and looking towards what we desire to accomplish in the years ahead, we want a brand that positively reflects the lives of the students and communities we serve as well as the hard work we all put into breaking the cycle of poverty and exploitation.
When?
January 2nd, 2017. We’ll not only have a new name, but a new website, a new look, and a new feel.
What’s changing?
While our look and name are changing, the substance of what we do (our work to prevent child trafficking and exploitation) remains the same. Of course, to adapt to the realities of a changing world, we’re always growing and changing. But the only drastic change this January will be our brand and name.
What should I look forward to?
Our new website. Our new logo. Our new name. Our new introduction film. The continuation of the important work we do to prevent child exploitation and trafficking.
How can I help?
Spread the word when we go live! We have an exciting campaign coming in February, and for it to be successful, we’ll need your help. So, please keep on the lookout for more ways to use your network to support the work of preventing child trafficking and exploitation.
Thank you for being a part of the freedom story we’re telling!
Best,
Rachel Goble
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