By Luciana Palacio | Project Leader
In ACDI we work together with various allies to support the family scale entrepreneurs in Tucumán, Argentina. The goal is to promote sustainable business ecosystems that benefit all parties and take good care of the environment as well.
"From the ground to the Table" is a program that involves the commercialization of products from small and family scale farming producers, entrepreneurs and artisans in 25 locations all around Tucumán Province through a pre-sales system and a logistics chain based on the territorial work of allied organizations. This initiative was launched by grassroot organization TUCMA and institutionally supported by the National Institute of Family Agriculture, Indigenous Peasant (SAFCI), Tucumán delegation.
With ACDI’s incorporation to this project, this initiative was strengthened by adding two more towns- La Madrid and Monteagudo- to the commercialization chain, incorporating with them, new buyers of new sellers with new products.
First experience was quite a success. Fruts and vegetable boxes at a fair price and good quality (direct from small producer’s soils around the Province) were offered in the first month of the project on these towns: territorial promoters members of ACDI’s team played a fundamental role in implementing the pre-sales system by making contact with their neighbors and coordinating the final sale.
The Commercialization chain allowed also that “Women Entrepreneurs of La Madrid” expand their market to 25 new spots in the province. This in the first time that they can make a bulk sale of their homemade sweets and marmalades outside their own town.
From this experience, Delina -territorial promoter of ACDI in Monteagudo- commented: "The project started the best way possible in our town, buyers were satisfied by it, not only for the affordable price but for the quality of the products. The economic situation is very difficult here, so this type of initiatives are received enthusiastically". Pamela -territorial promoter in La Madrid- added: "It is public knowledge that in La Madrid nobody controls prices, so having included new products in the local market has generated that many of the greengrocers lower a little the prices (to a fair value) of some vegetables and fruits. Also as Women entrepreneurs of La Madrid use vegetables and fruit to make their products, this opportunity did not only improved their sales but also implied less costs of production”.
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