By Alexandra La Guardia | Campaign Manager
World Cancer Day 2025 once again saw thousands around the world driving action and giving voice to the unique experiences of people living with cancer.
The World Cancer Day 2025 Impact Report offers a detailed look at how individuals, communities, and institutions came together on 4 February to call for more inclusive and responsive cancer care.
Centred on the theme United by Unique, the campaign promoted the value of people’s lived experiences in shaping health systems that truly meet their needs.
The impact of the day was felt globally, with over 900 events and activities taking place across more than 102 countries and territories, from grassroots initiatives to large-scale awareness campaigns.
The campaign made waves online, with six billion impressions and nine million interactions across different platforms, including dedicated posts by influential figures such as Kate Middleton and King Charles from the British Royal Family, Australian singer Kylie Minogue, FC Barcelona, and the Nobel Prize institution.
There were over 30,000 press mentions in 162 countries, putting cancer and people-centred care in the global spotlight.
At the heart of this year’s campaign were personal stories, with over 600 submissions on the World Cancer Day website in text, video, and art form. Over 1,000 individuals also shared their experiences on social media via the Upside Down Challenge, flipping pictures to show how cancer turned their lives upside down.
UICC’s livestream brought together people living with cancer, caregivers, and advocates from across the globe. Over 30,000 materials were downloaded from the website, and the official campaign video received over 300,000 views.
A heartfelt thank you to each individual, organisation, government, partner, who brought this day to life.
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