By Karla Aguerrebere | Project Leader
For NGOimpacto, the support of all the donations we have received from people who believe in women artisans from Chiapas as agents of change and transformation, through the GlobalGiving platform, has been fundamental for the development of the social enterprise Juxta Nation. Thanks to the resources raised since the launch of the campaign in November 2020, we have been able to impact 49 women artisans from four different municipalities in Los Altos de Chiapas in southeastern Mexico. Through their work as creators of the Juxta brand, they consolidate a space of autonomy and self-management that strengthens their journey as women entrepreneurs https://juxtanation.co/
Juxta Nation is a social enterprise that promotes the economic autonomy of women artisans from Los Altos de Chiapas, through an online platform that offers contemporary textiles, using ancestral techniques, where women strengthen their work and take ownership of the processes as new entrepreneurs.
Along the way, they have faced the challenge of becoming more professional in the production and marketing of their creations, which allows them to generate better profits and, therefore, greater economic and social impact on their families and communities. There are still major technological and training barriers that prevent women from developing their full potential to achieve their goals of self-training in social entrepreneurship and sales.
However, through a training and facilitation program we have developed a series of IT workshops with the women artisans belonging to Juxta Nation, to train them in marketing tools and practices. We seek to contribute to closing the technological gaps in the communities of Los Altos de Chiapas, and at the same time, strengthen the processes of their own entrepreneurship.
Information technologies should not only be used to sell products and access e-learning platforms, but also to make indigenous communities visible as subjects with rights and to communicate all their knowledge and know-how.
No barriers can stop us
For indigenous women artisans, having the opportunity to market and sell their products online and thus generate better economic income, while receiving transformative leadership training, tools and support through long-term investments in their collectives, creates significant opportunities not only to maintain their traditional craft as a marketable trade, but also to leverage their role as leaders to address broader community needs.
We are very happy to see the progress that women artisans have had with the use of technological and digital tools, which they use for the development of their enterprise Juxta Nation.
"I thought the workshop was very good. I liked being with the colleagues from other communities and learning how to handle the tablet and seeing what I have learned by taking the exam to pass the level." - Norma.
"I liked it because I learned to use the tablet as a work tool. Besides, it motivates me to make progress in my learning.” - Micaela.
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