Bring digital technology to 550 Colombian Farmers

Dear Friend,

We want to thank you for staying in touch with us and reading our reports; as well as for your generous donation that encourages us to continue reaching more farmers and continue completing our goal of ”Bring digital technology to 550 Colombian Farmers”... We hope that you continue believing in our purpose and thus be able to reach more farmers in the rural areas of Colombia.

As we told you last time, this year we have been accompanying two associations located in the municipality of San Vicente del Caguán. One is focused on strengthening the ventures of rural youth in the region and the other association strives to diversify the sources of income of its members through multiple productive activities since the majority of the participants are rural women.

Thanks to the co-creation work between the team and the two associations, we sought to promote community processes aimed at conservation, sustainable use of ecosystems and productive development, through the use of ICT. As a result of this, the 60 participants of the associations were able to fulfil the purpose of improving the adoption of technology and digital literacy.

This significant development allowed people like Yory, who is the leader of the youth association, to play a crucial role in promoting and expanding the association's activities. Through the ingenious creation and consolidation of digital channels, Yory managed not only to boost sales of products made by young entrepreneurs but also to considerably expand the reach of their brand. This impact was not limited only to the commercial aspect, it also generated an invaluable boost in promoting the entrepreneurial spirit among the youth of the region. By highlighting success stories like Yory's, an environment was created to inspire others to explore opportunities within the digital realm, thereby fostering sustainable economic development in the rural community.

Another case worth highlighting is that of María, a talented panela producer and dedicated fruit and vegetable farmer in the Guacamayas region. Her story is emblematic, characterized by being a happy and hard-working woman, whose commitment to work in the field is undeniable. Despite having only completed primary school, she demonstrates remarkable initiative by continually exploring new ways to generate income for her family. Her entrepreneurial spirit led her to venture into the digital field, where she acquired skills through WhatsApp Business. Thanks to this platform, María has managed to establish a direct connection with her clients and has transformed her business vision. Training her on WhatsApp Business has not only enabled her to efficiently manage her sales, but has also significantly expanded her reach in the market. María has been able to take advantage of digital tools to promote the sale of her fresh, high-quality products, reaching a broader and more diverse audience. Her experience highlights the transformative potential of technology in the lives of farmers like her, opening new opportunities and contributing to the sustainable development of the rural community.

In recognition of the crucial importance of the territory in terms of species and biodiversity, we carried out a comprehensive initiative to support and preserve the biological wealth of the region. As part of this commitment, we implement a support program that covers both the detailed identification of species and the care practices necessary for their conservation. Through mapping and survey techniques, we work closely with residents and communities to document diversity.

These stories show that many opportunities can be generated from the field, and the importance of more people in the field learning more about technology and new tools that can help them improve their production processes in a different way than the traditional way.

From the Más Por Tic team, we thank you for joining our goal and we will continue working to reach more rural territories in our country, which need it so much.

We take this opportunity to wish you a Merry Christmas and a year 2024 full of blessings for you and your family.

Best regards,

Mas por TIC team