By Ana Gomez | Project Leader
In COMParte we continue to promote women's empowerment and gender equity through the Olingo project, which the aim is to generate decent incomes for women seamstresses in the city of Santa-Rosa, by bringing them in a collaborative work. In this sense, we continue to work on the development of the Olingo brand, to strengthen the values of community work and the exchange of knowledge between women seamstresses. A lot of work has been done to standardize our production : creation of plans, sewing pattern, technical specifications and manufacturing instructions. In this way, we are able to both facilitate the work of women and improve the quality of our products. This allows us to be more competitive in the market. Then, we have built a marketing strategy, identifying several potential points of sale for our products in Bogota.
Finally, in May Olingo launched a new collection in which 80 products have been produced, thanks to the work of 2 women: Ruby and Leila. They are two mothers who are heads of household : they are involved into to the project both in terms of clothing confection and design. For this production, approximately 370,000 pesos will be destined to the payment of these two women for the confection of these products.
In this latest collection we have collaborated with 3 urban artists: DJLU, Garavato and RP2 Mestizo, who help us promote the Olingo values through their designs that we use for the prints of our bags. We produced 50 bags and 30 "Totebag".As in every collection, we have privileged the use of responsible materials such as recycled materials, or ecological ink (water-based) for the prints
We expect to sell this collection in art and design stores in Bogota and participate in entrepreneurship events to promote the brand. With the sale of these products we will be able to continue investing in the development of the brand so that in the near future we will get involved more women to the project and ensure a stable income.
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