This nation-wide public awareness campaign "A Deal for Ideal Interactions" brings together over 4,000 Uruguayan adolescents and empowers them through violence prevention training to advocate for their rights. Adolescent promoters learn how to identify abuse in their homes, schools and communities, and receive tools to actively promote the rights of children and adolescents through leadership.
85% of Uruguayan parents report having used violence against their children. And most of it goes unnoticed. Violence against minors - sexual, physical, psychological, or verbal - is a violation of basic human rights. Children are regularly victims of abuse due to the power imbalance, which makes them vulnerable. Violence learned by children in their homes impacts how they interact in society as adults. Violence generates and perpetuates violence, unless we break the cycle.
The public advocacy campaign, "A Deal for Ideal Interactions", confronts violence by promoting children's rights and healthy interactions. Adolescent promoters, from varied socioeconomic backgrounds, participate in training workshops to identify violence, resolve conflict, and contribute positively in their communities. Through creative interventions, they symbolically "vaccinate" adults against violence, who then commit to protect children and report violence.
Over 4,000 adolescents from 14 departments in Uruguay participate in workshops. The adolescents represent over 200 schools, youth groups, and other organizations. Through creative interventions led by adolescent promoters, over 70,000 adults - including government officials such as Uruguay's Vice President - commit to protect children's rights each year. Hundreds of thousands more are reached by the campaign's message on TV and radio commercials throughout the country.
This project has provided additional documentation in a DOCX file (projdoc.docx).
