By Caroline Perez | Outreach Assistant
With HSP's recent “Healing Through Food” campaign, we have been able to showcase new recipes featuring different healthy foods, highlighting one healthy ingredient native to Mesoamerica per week, through our social media campaign on the HSP and AMA Facebook and Instagram pages. This initiative, part of our Social Enterprise Grants for the Common Good, is in collaboration with our sister nonprofit AMA. Through AMA's Marchante En Linea program, we feature recipes and small businesses that work with HSP and AMA, including several health products like Licha, an alternative flour made with healthy ingredients such as oat flour, flaxseeds, and chia.
The Healing through Food campaign aims to leverage the nutritional and cultural richness of native Mesoamerican ingredients by showcasing one such ingredient weekly. It introduces affordable, healthy, and easy-to-prepare recipe videos centered around these ingredients. Additionally, the program highlights small business owners in Guatemala who sell these products online, connecting them with a U.S.-based audience.
The campaign also addresses the significant concern of diabetes and other prevalent dietary health issues. By focusing on education and the promotion of healthier lifestyle habits, this initiative aims to mitigate these concerns through dietary management. Highlighting native Mesoamerican ingredients and providing accessible, nutritious recipes encourages participants to adopt eating habits that can have a positive impact on their health and well-being.
Thanks to your donations, we are able to provide businesswomen with the materials they need to sell and market their products. Additionally, we can help them promote their products and assist with any other marketing materials such as packaging and logos. Because of you, we can ensure that we continue to support businesswomen and share their products with the world through our social media channels on Facebook and Instagram.
By Sam Kemp | Program Coordinator
By Muna Hijazi | HSP Program Coordinator
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