Heliopolis Elderly Center

On Monday, July 30th, the senior ladies from the Heliopolis Elderly Center were able to indulge themselves in a day of pampering and love. Oftentimes, seniors suffer from hair, skin and nail problems due to medical conditions, medications, and lack of proper care. This was an opportunity for them to fight those issues and feel beautiful.

We took all our ladies to the famous Jacques Janine salon in Sao Paulo. The salon opens up their space for a full day, providing all of their professional services to satisfy senior citizens with a full beauty treatment. Services performed by professionals range from hair, nail and skin care to make-up. Everything is done with great affection by the Jacques Janine staff and other volunteers.

The Beauty Campaign had over 70 volunteer nail technicians, make-up artists and hairdressers offer full beauty treatments to Senior Citizens. "The idea behind the 'beauty treatment' is to lift self-esteem and ensure a strong sense of personal pride among the elderly," says Regina Moraes, the Velho Amigo Project President. 

It is through acts of kindness and the gathering of remarkable people that days like this are possible. The campaign takes place every four months, three times a year, and this edition brought back all of those emotions and feelings that make this project worth it. The Beauty Campaign once again didn't fail to deliver a very special day to the Heliopolis seniors. They felt valued, they felt admired, and most importantly of all, they felt loved. 

Links:

• Projeto Velho Amigo