By Melissa Devlin | Donor Engagement & Development Coordinator
Hello,
First, thank you so much for your support of Humane Canada as we continue our crusade to end puppy mills. We would like to update you on our ongoing public education campaign in partnership with the Canadian Food Inspection Agency (CFIA), to encourage the public to do their due diligence when considering a new pet.
In December 2021 Humane Canada created an ad campaign to raise awareness about the risks of buying a dog from an unknown or imported origin. Our key audience for this campaign were Canadians’ considering acquiring a dog by using online services and media coverage of our outreach activities. Key performance objectives were to create awareness when looking for a dog, learning about potential risks, campaign views & shares on social media and page views of related material on the Humane Canada and CFIA websites.
We are happy to share that this campaign reached 2,112,278 people over an 18-day period! By shining a light on the risk factors to look out for when purchasing a dog and promoting the option of using local shelters and responsible rescues for pet adoption, rather than buying imported or dogs of unknown origin, we are giving Canadian’s informed choices to consider when getting a new pet. We are pleased to say that we have also updated our website to better educate the public about Puppy Mills, by creating a ‘What to Know Before Getting a Dog” tool kit that includes important considerations when adding a new dog to your family.
Our messaging aligns with the CFIA’s role in regulating humane transport and dog imports coming into Canada. In May 2021, the CFIA made important changes to the laws regarding the importation of puppies under 8 months of age into Canada, including the breeding and re-sale of dogs. Those changes improved compliance with humane transport and animal health requirements.
With your ongoing support, Humane Canada will continue to educate the public on how to avoid puppy mills and encourage using animal shelters, rescues and ethical, humane sources when bringing a new pet home. Thank you for all your support!
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