Longterm Accompaniment: Indigenous Entrepreneurs

In the past few months, the Highland Support Project (HSP) and the Asociacion de Mujeres del Altiplano (AMA) have been able to provide resources to Indigenous Guatemalan women thanks to your generous support. With your help, we continue to support these entrepreneurs and provide them with the tools and guidance they need to thrive. 

With our Longterm Accompaniment project, we have had the opportunity to collaborate with AMA and other organizations to provide new opportunities to female entrepreneurs. By working with Puentes de Amistad (Bridges of Friendship), we were able to host a training and business participation event that offered business contacts and allowed them to build a network of partners and support. 

We have also hosted a business meeting for women to showcase their businesses and the products they sell with our online marketing program. This not only allowed them to show off their products but also provided another opportunity for networking with others in their community. The meetings in Quetzaltenango and Totonicapá helped them develop skills in marketing their products to potential buyers as well. 

We thank you again for your donations and support of our project!

We are thrilled to provide you with an exciting update on the progress made by the Highland Support Project (HSP) and the Asociacion de Mujeres del Altiplano (AMA) in our recent initiatives. With your generous support, we have been able to embark on a journey of transformation and empowerment for aspiring entrepreneurs.

Over the past few months, our collaboration with AMA has been dedicated to creating vibrant logos and compelling branding for our participants. Through our online marketing entrepreneurship program, we have empowered these talented individuals to develop their marketing plans and breathe life into their brand personas. Guided by branding worksheets, they have embarked on a creative exploration, crafting unique identities that resonate with their target audience.

Building upon the foundation of their logos, we have delved further into the process of creating impactful marketing materials and business cards for each participant. It has been a joyous and empowering experience to witness these women shaping their entrepreneurial visions, infusing their creativity into tangible promotional materials that showcase the essence of their businesses.

But the journey does not stop there. Together with these remarkable women and their families, and with great enthusiasm, they have set up their shops, gardens, and culinary delights in preparation for a website photoshoot. This event has allowed them to capture the essence of their products, igniting the spark that will finally propel them toward the launch of their online markets.

As we take to the virtual streets, we invite you to join us in celebrating the remarkable achievements of these aspiring entrepreneurs. Their dedication and passion have led them to this pivotal moment, where they are poised to make their mark on the digital landscape. With your continued support, we can help them flourish, thrive, and unlock the immense potential that lies within their businesses.

We extend our deepest gratitude for your unwavering commitment to our cause. Your belief in the transformative power of entrepreneurship has made this journey possible, and together, we can continue to empower individuals to create sustainable livelihoods, uplift their families, and contribute to the economic growth of their communities.

On behalf of HSP, AMA, and the aspiring entrepreneurs we serve, we thank you from the bottom of our hearts for your invaluable support.