No human being should ever be sold. When Katariina was a young teen, she got involved with a group of friends who betrayed her trust. The so-called 'friends' exploited her and forced her to have sex with men while they made a profit. Our prevention campaign, during Super Bowl LV in Tampa, Florida, will educate the tens of thousands of attendees, the ride-share drivers, and hotel & motel staff to spot the signs of exploitation & human trafficking, learn how to make a report, and help end it.
Almost 24.9 million people are trapped in forms of modern day slavery and human trafficking around the world. 25% of victims are minors and 79% of victims are sexually exploited. Major sporting events, like the Super Bowl, provide a global platform that we believe can be harnessed to impact positive social change. Katariina, a survivor of human trafficking from the US told us: "if only these awareness films and campaigns had existed when I was being groomed, I wouldn't have been trafficked."
We believe that prevention through education is even better than cure. Education changes behavior. We raise awareness about the issue and educate about the penalties for offenders. Our campaign model consists of seven touch points where people will interact with our campaign materials throughout a major sporting event: airlines, airports, taxis, hotels, stadiums, social media, and press reaching millions in the surrounding community. On average we reach 180 million people per campaign.
Our campaign contributes towards ending human trafficking and exploitation on a global scale. We have facilitated the rescue of 16,891 survivors of human trafficking exploitation, and prevented thousands more from becoming victims. By empowering large audiences to actively participate in speaking out against these crimes, our campaign helps facilitate the recovery of both victims and missing children, preventing potential abuse as early as possible.
