By Jarem Mark Tumbaga | Resource Mobilization and Communications Officer
Out with the old, in with the new. In preparation for Childhope Philippines’ 30th founding anniversary, the organization’s classic Mobile Education Van (MEV) gets a new identity through KalyEskwela, having its maiden run this August 2018.
KalyEskwela’s design concept is made possible through the help of BBDO Guerrero, who helped the organization with its advertising campaigns in the past years, including the international award-winning “Chalk” video series, where real-life situations of Metro Manila’s street children are depicted through chalk drawings on the streets.
The van itself is donated by Dell (now Dell EMC) through a grant given to Childhope Philippines in 2015 as part of its Powering the Possible campaign. Since then, the van has served about 500 street children every year, providing an innovative tool for teaching alternative education sessions, basic literacy and numeracy, and computer literacy sessions.
“The new van design catches the children’s eyes and stirs their imagination. It also gives a sense of identity among the organization’s beneficiaries. This is us. This van is a symbol of our strong partnership with stakeholders, and the lasting commitment to continue the work to uplift the welfare of street children in Metro Manila,” said Dr. Herbert Quilon Carpio, Executive Director of Childhope Philippines Foundation, Inc.
Childhope Philippines has continuously enhanced and leveled up to provide the right support to all the partners - educational institutions, corporates, volunteers, families, communities, individuals, and governments - so they can better assist street children to meet the demands of current times.
"As Childhope Philippines approaches its 30th years, we've got more exciting things yet to Unfold. All these for the benefit of the street children. This is merely a glimpse of brighter years ahead," Carpio added.
As Childhope continously innovates and finds ways to assist the street children for the future, it also poses the a challenge to each of us today -- how do you contribute to shaping the future generation? Find out more about the essentials of Street Education and Protection Program and join us our movement. Visit http://childhope.org.ph.
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