By Roxana Soto-Wiese | Grupo Puntacana Foundation Manager
We are excited to announce that the members of the committee have announced the new name for the cultural center - we are officially RAINIERI CULTURAL CENTER .
In March the Parque Explora team travelled to DR again to make a presentation to the CCR Committee members and deliver the first manifesto of intent of the cultural center.
From February to date we have been working on the brand identity of the CCR with the company SCALTO. We have had several working sessions so that they can understand the dynamics, reputation and brand assets, identify the Rainieri Cultural Center´s target market, discover the profile of the ideal client, align the key value proposition so that it generates long-term impact and create the brand that differentiates it from others.
The team of architects is currently making adjustments to the architectural blueprint proposal, following the feedback received from the CCR committee, the diagnosis and recommendations prepared by the Parque Explora team and the observations of GPC's architecture department.
The site has been cleaned and work on the soil study has begun.
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