Raising Self-Esteem of Young Girls in Pakistan

There are enough challenges for young girls in the world, and especially in Pakistan, that color of skin should definitely not be one. Or at least, not anymore.

Young girls in 2022 have the double burden of need to be perfect daughters and sisters and granddaughters, all the while serving guests, cooking, cleaning and always being polite and perfect, while simultaneously they now have to excel in school and have money-earning careers of their own.

Although girls are by large now either entrepreneurs are working in jobs, they are still raised at two and expected to do the majority of all house work and take care of family responsibility. It's a rare sight to enter someone's home, and have their son serve you a welcome drink and snack. That hospitality still by and large falls completely on the young girls and women of the house, In their own house let alone in their in-laws.

With all these responsibilities, young girls are to their face commented on by guests and family members, let alone their parents, on their beauty and all too often the color of their skin being a main criteria of that beauty.

Recently, celebrity couple Shoaib Malik and Sania Mirza made Headlines all over the world for sania eating specific food while pregnant so her child would be fair. 

This Colorism needs to stop. Your funds are going towards activities to combat this very ugly, painful and toxic Colorism. Please spread the word and continue to give. Thank you!

The Colour of skin should not stand in the way of your dreams. We started this project because colorism is real. Even in 2022, Too many people judge others by the color of their skin, and in the case of Pakistan, it is the young girls who get the brunt of this behavior.

We began with the summit, thanks to your support, and our working towards workshops to help improve the self-esteem of these young girls.

From a very young age, they are taught that the color of their skin is a handicap, a barrier, an obstacle… to their dreams, hopes and desires. Whether career or marriage.

Your contribution not only works toward improving their beaten-down self-esteem, but also in breaking down society's prejudices and damaging long-standing behavior patterns.