By Rafea Khatak | Project Volunteer
Unilever Pakistan announced Glow & Lovely as the new name for the Fair & Lovely brand, according to their official press release. "This is the next step in the evolution of its skin care portfolio to a more inclusive vision of ‘Positive Beauty’. Over the next few months, Glow & Lovely will be on the shelves and future innovations will deliver on this new proposition. In 2019, the brand’s communication moved away from benefits of fairness, whitening and skin lightening, towards glow, even tone, skin clarity and radiance which are holistic measures of healthy skin. The brand has never been and is not a bleaching product. The brand is committed to celebrating all skin tones, which will be reflected in the rebranded product’s communications and messaging."
It's no coincidence that this change has come after a global movement against colorism and of course Educate a Girl Skin Colour, our summit dedicated to combating and changing negative sterotypes and barriers faced by women and girls with darker complexions.
Your funds have had powerful impact, impact that may be felt for decades more. Thank you! You should feel very proud of yourself.
Please continue to give and spread the word so we can arrange more programming that will make the world a fairer, but not necessarily 'fair coloured" place.
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