By Marilena Choguaj | Project Coordinator & Business Coach
The B'atz group consists of 4 women, who have received training to strengthen the entrepreneurship in them, as they are mothers and wives and none of them has had the experience in business, leaving home and having interpersonal relationships with people and places they do not know. But nevertheless; in the production and packaging process they have created fruit and herbal tea to make innovative recipes. They identified an environmentally friendly packaging, biodegradable bags sealed with a heat sealant.
One of the difficulties they have found in the process are the following: Seed capital, because they do not have the raw material, they must look for suppliers and buy the raw material, but the cost of production, promotion and sale is high, since I needed resources to travel, since the market for the products is in the tourist areas around the lake. Due to this, an amount for seed capital has been given to them.
Their first experience was in San Lucas Tolimán market day, on Tuesday, it was a good experience for them because through the speech they gave, they managed to make the first sales to people they did not know, in addition to this the support of Parents, spouses and children have been important in this process, as they support and motivate women to leave their community and experience the promotion and sales process and achieve their economic goals.
The market they had previously was only local, nowin their own community. Now they have come to present the product in other places, they visited Santa Cruz and San Marcos la Laguna, this has allowed them to find two spaces for the sale of the products, so every Saturday they have a space in The Iguana Perdida hostel's Saturday market of organic and artisanal products. Also in San Marcos la Laguna will be delivering product for sale in stores of daily consumption.
Despite the many obstacles to starting small businesses, we are pleased to see B'atz Kuxya getting out there to earn their own money for the first time in their lives.
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