The Impossible Poster: Inspire thousands in PR

The campaign aimed to change the narrative about the value girls place on themselves. Women's well-being begins with the vision they have of themselves from childhood. The campaign had the following assumptions:

1. Women's rights and well-being begin with the girls and young women of the world. 
2. The desires and needs of our girls must be heard and validated.
3. Our girls deserve to be understood as capable beings and deserving of tenderness.
4. By equipping parents and girls with these powerful statements and ideas of accomplishment, we can combat apathy in our national sphere about women's rights. We can empower from our experience, to inspire our young women to fight their own fights and inspire themselves.

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• We believe that health is a non-negotiable human right.
• Defend your right to safe and accesible abortion.