Think pink Sri Lanka - women driving for women

Ramani a women tuk-tuk driver, hails from humble beginnings in the eastern province. Ramani aspired to improve their financial and social status, starting with a small business delivering fresh milk on a two-wheeler.

Ramani became one of the first women to be trained as a Pink tuk-tuk driver, introducing the Think Pink concept (women driving for women and children) to Colombo through RM Foundation Lanka. She obtained her license when her youngest son was just six months old, training under the Project Hope banner in 2019.

Ramani's favorite quote reflects her dedication: "I have no daughters, but if I had, I would not hesitate to send my daughter to school with a woman driver. So I want to make sure that a parent of a girl child will be at ease because I will treat them as my daughters."

She worked hard to find clients for school and office hires while continuing her fresh milk deliveries, securing a healthy income through tuk-tuk driving. Ramani efficiently managed her time and finances, saving enough money to purchase a mini-van, which she now uses for school and office hires.

Becoming a tuk-tuk driver transformed Ramani's life, making her a confident woman and elevating her family's social status. She expresses deep gratitude to RM Foundation Lanka for the opportunity given to her and is committed to helping the project in any way she can. Ramani now serves as a motivational speaker, sharing her success story as a Pink Tuk driver to uplift other women and empower them to become successful entrepreneurs. The ultimate goal is to provide more women with similar opportunities to improve their living standards. #SuccessStory #Empowerment #ThinkPink #WomenEntrepreneurs

Despite the ongoing economic crisis we have recruited and trained new women drivers to join our fleet of Think Pink taxis in Sri Lanka.  

Our first women are driving in the capital city of Colombo where they can earn a good income by driving children to school and women to work.

Ramani has now been driving a pink taxi for 12 months and has been able not only to support her family, but to save some of her earnings so that she can lease a minibus to drive children to school. 

Ramani is trusted by parents who now pay a retainer to keep her for the new term. Ramani has relinquished her pink tuk tuk which is being rented by a new driver giving her the opportunity to lift herself out of poverty and increase her social mobility. 

Ramani says that after she became a Think Pink tuk tuk driver her life changed. She is now respected by her community and her family are regarded as successful. Ramani enjoys helping project Hope as a motivational speaker to uplift other women by sharing her story of becoming a successful entrepreneur.