By George Obua | Project Leader
The roles of opinion leaders to Kole Intellectual Forum (KIFA)
To build the capacity of the organization – Kole Intellectual Forum – the organization is ensuring it articulates individuals of sound and trusted characters to keep the organization moving and progressing positively day and night.
This month of November, 2023 is devoted for data collections as well gathering information from the opinion leaders. Of course, opinion leaders are individuals with social influence within groups who typically serve as the hub of an interpersonal communications network; and, because they are considered credible and trustworthy, these leaders are typically taken as the role models for others, and their opinions and behaviors are well of respected by the entire society where they live.
On the other hand, they also act as an intermediary between marketers and their target audiences. They obtain information about a certain product, summarize its pros and cons, and convey it to consumers in a simple way. Thought leaders also update consumers on product news and give advice on how to use it.
Soon after the establishment of Kole Intellectual Forum in 2016: the promoters of the organization are ensuring they engage the opinion leaders in their decision making as well as updating them on how the organization is progressing. In case of challenges, they always call for assistance
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