By George Obua | Project Leader
With continuous research conducted by Kole Intellectual Forum to various marketplaces to gain the insight of what happens in these areas; the fact is that, the data collected is helping the organization to gain better clarity about the target audience as they implement the program of Home Economics àt their Institute; the information they get about customers allows them to train the children to gain a laser-sharp understanding of their target audience and the insights about it is that, they can increase their ability to predict customer behaviour further.
Couple with marketing trend analysis the organization is conducting, the activity is allowing them to identify potential changes to the present market as well as ways that their organization in their training can stay connected and closely to other development partners by identifying current and potential changes in the would be their students' customers' needs and wants, as they work out the innovative program that can be used to empower the students sustainably
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