Education Uganda Project #31562

Empower a Girl: For Self-Reliance

by Kole Intellectual Forum

Project Report | Nov 28, 2024
Conducting market testing: Establish product value

By George Obua | Project Leader

Market testing: establishing market value

Conducting market testing: to establish product value

Kole Intellectual Forum carries out Market testing of the product of their students in one of the nearby market; and this is a research process that the organization is doing to her establish how the new product of their girls under the project of Girl empowerment project that they are about to pass out can perform in the market.

In the process, as they stay at the market from morning to evening on that particular day, they were able to:

Identify a target audience: Understand who is most likely to become a customer to their product
Validate assumptions: Determine what customers want, what features are most important, and how much they're willing to pay
Identify issues: Find areas for improvement before launching on a larger scale
Save time and money: Gather feedback from potential customers before launching a full-scale marketing campaign
And that, market testing can involve a variety of techniques, including: Surveys, Focus groups, Interviews, Product demonstrations, Beta testing, Observational studies

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